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Straightforward Thoughts

What we know works, why, and how to do it

Content Marketing Best Practices: Target Audience Analysis

Content Marketing Best Practices: Target Audience Analysis

Friday, September 27, 2024

In this article, we focus on one of the cornerstones of effective content marketing: understanding your target audience. This crucial practice not only informs your content creation but also enhances your overall marketing strategy by ensuring that your messages resonate with those who matter most.

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12 Content Marketing Best Practices For 2024

12 Content Marketing Best Practices For 2024

Friday, August 30, 2024

The digital landscape is unbelievably crowded, and audiences are craving content that feels authentic and provides value. Providing value where you audience is looking for it is what 2024 content marketing is all about. Here's the top 12 content marketing best practices that'll help you save time and resources to connect, engage, and drive real results in 2024.

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Who we are

Hey, we're Lucas and Frank 👋 As two long-time veterans of the web, we've spent years in marketing and advertising with a specialist focus in generating leads for our clients. But we're also passionate about health and wellness. Lucas is a brown belt in Jiu Jitsu, and we both commit to good workouts, good food, and good sleep every day as key components to living full, happy, high-performing lives.

We created Straightforward Growth as a way to bring our data and performance-driven content marketing experience to health and wellness companies who are finding it hard to do this well. With decades spent honing our ability to drive conversions, and an ability to take complex SEO data and turn it into clear, easy-to-produce content pieces, we're excited to do the same for you.

Lucas Bako
Lucas Bako Co-founder at Straighforward Growth
Bako Signature
Frank Stallone
Frank Stallone Co-founder at Straighforward Growth
Stallone Signature

Let's talk

If you're a company in the health and wellness space, we should meet. With a deep, data-backed focus specializing in your industry, we can make a big impact on your content, website traffic, and organic inbound enquiries. Book a call with us, or just fill out the form below: